With the development of the Internet and the efficiency of information dissemination, more and more people realize the role of the website have to build their own company website. Most companies choose to outsource the construction of foreign trade independent station, there are a few companies let their own employees to build their own company foreign trade website.

We built the site for many years to contact some people and things, share to help you determine whether it is good to build their own site or outsourcing the site is good.Let's start with the conclusion:Build your own website is very likely to be laborious, and the site is generally not good, it is highly recommended to outsource the site.

Why is it not recommended to build your own standalone site?

Many people feel that usingWordPressBuild a website is very easy, in fact, this is a false proposition, do not talk about quality and only talk about speed are rogues. It is like using Photoshop to deal with photos is very easy, but to P out of high-quality photos at least a few years of experience, honed.

It is very easy to make a website with WordPress, but it is very difficult to build a fast + well-designed + full-featured + safe and stable + good customer experience + high conversion rate website. Do and do well are two concepts, do is to complete the task, do well is to create profits.

Website production and design involves js, css, html, php, cache, CDN and other aspects of knowledge as well as WordPress, a variety of themes, plug-ins, and server proficiency and so on. We first accumulated more than 2 years of experience before we dare to say a little introductory, do a good job of a website is not as simple as everyone thinks.

We've written a number of very useful WordPress website optimization tutorials, among them the article on speed optimizationThe Ultimate WordPress Speed Optimization Tutorial.With over 18,000 words, this is just a small portion of the full WordPress site speed optimization tutorial.

About the plugin PerfmattersSetup TutorialThere are about 20,000 words (not including the text inside the images), and the Wp Rocket plugin'sSetup TutorialThere are over 19,000 words. Just the partial tutorials on how to use the 2 plugins go to about 40,000 words, and you don't always get it when you read it, it takes time to understand, practice, and adjust.

To summarize, a newbie has to learn at least 1~2 years to build a quality independent website with good results using WordPress without seniors' hands-on guidance. Owners / employees who do not know WordPress very well, build out the site speed, ranking, conversion rate, etc. will not be good.

If you are building a personal website, you can build it while figuring it out. Build a company website or to efficiency and results-oriented, after all, the company's independent station is used to create profits, not a decoration.

If you are a company leader:It's not recommended that you get your own staff to build a website, because there's a high probability that the website you end up building will be of poor quality and won't bring in much traffic/orders. It may seem like saving money, but it's a waste of time + a missed opportunity.

After all, it is not a science class, and the website made by your own staff is more or less flawed. It takes a long time to build a website, and the monetary cost is higher than outsourcing. Moreover, building a website is just a non-self-interested job for the employee, who thinks more about himself than the effect of the website and the interests of the company.

The picture below is a factory specifically recruited 2 people to build their own official website, one of which is my friend. Their website for a long time has not been good, set a template design strange.

Because the site is very slow, the leader wants to change the expensive server, I suggested that he hire someone to optimize the speed from the root cause, the results are better and less expensive, he said he can not hire someone. A bad website affects the company, hiring someone affects you 🙄 .

Moreover, there may be a lot of troublesome issues after letting your own employees build the website: if the employee who built the website leaves the company, who is going to operate and maintain the website? If the employee leaves the company, will he/she destroy the website behind the scene, copy the company's inquiries and so on...? Will not return some account password permissions and so on?

Who do I call if there is a problem with the website?

Even some companies to send employees to participate in the station building courses, learned to come back to build their own station, we think the effect may not be very good. Station group has a group of friends to participate in the Yan Sir offline station building class (more than 10,000, 3 days and 2 nights), I would like to take the experience so he added his WeChat chat a few times.

After communicating with me, I found that he had a very high opinion of Yan Sir, but he didn't learn any technology from the class, he just learned some website building skills and tools to broaden his mind. With what he learned in 3 days and 2 nights, he can't make a satisfactory website for the time being, at least his own website hasn't been ready for a few months, and he occasionally asked me to teach him some basic questions.

We have a website building customer's website operation to go on the meter class offline SEO course, the following picture is the chat record of Diamo and her. Not that the course is useless, this kind of crash course is just a master lead into the door, practice in the individual. In our experience, the white man to achieve proficiency at least have to grind about 2 years time.

Our company has to buy a meter class Yan Sir online station building class, the course is more comprehensive, but not detailed enough in-depth. The content of the offline class is actually the same as the online class, just more hands-on guidance operation. Online course white look at a year can not do outsourcing quality of the site, and the time cost is very high.

The role of the website is for the company to obtain customers, so as to earn profits, can not bring revenue to the company's website does not make any sense. Cheap things are the most expensive, because it can not bring value to miss the opportunity to know how to invest in order to get a huge gain, there is a give and take.

If you are the employee responsible for the website:It is not recommended that you build your own website, there is a high probability that it will be a pain in the ass. It is likely that in the end not only did not make money for the company but also aggravate their own.

We Diamo focus on foreign trade official website building, contact with many company executives. Most of the bosses do not know how to build a website, there is only one requirement for the website, that is to do their own satisfaction. Add a bunch of requirements, in fact, many ideas do not meet the situation of foreign consumers, will only reduce the speed of the site and conversion rate.

The vast majority of owners won't increase their expenses until they see a return, and building your own website means that you'll have to take care of everything on your website yourself on a fixed budget, including website builds/changes, speed optimization, Pics, updates and maintenance, website SEO optimization, social media attraction, and more.

Do you have the ability, confidence, time and energy to make the site work? There is no reward for doing a good job, and you will be blamed for doing a bad job. Even if the website is online, how to distribute the inquiries? Do you have any commission? After the site is online without how to maintain, by the time you do not utilize the value of the company will be how to arrange you?

If the leadership put you in charge of building a website (rather than looking for a professional website builder) and give you a big pie, it is likely to hold the attitude of trying, do not want to invest too much. You are very serious to engage in the independent station, and finally the leadership may not agree with its value or change of plans do not want to continue to invest.

The vast majority of people I've met who build their own company website end up unhappy with the company.

Share a story with you: many years ago I was in a foreign trade company as a salesman, the boss knows that I will build the knowledge of the site for me to build the company's Web site, fortunately, I was awake to outsource the site. Later found a female salesman colleague is the boss's lover, the site was directly taken over by her, all the inquiries to her hands....

outsourceUeeShopThe one that was made was kind of ugly and average in every way, plus I didn't put much effort into the site, mainly P'ing a few pictures. So I wasn't too upset when the site was taken over by that mistress and my mood calmed down quickly.

Benefits of Outsourcing Website Building

What your company lacks is not a website, but a channel for customer acquisition and a tool to increase conversion rates.The website built by non-professionals is at most a display platform. Non-professionals to build their own website is at most a display platform, at most, only let customers know what your company is doing, can not highlight the advantages of the company to improve the conversion rate of inquiries and so on.

Building a foreign trade website by yourself is a waste of money and time. To have a standalone site that brings in inquiries and has a high conversion rate, you also need to have it built by a professional. See our article onHow to increase the conversion rate and reduce the bounce rate of foreign trade independent website/e-commerce website?The article makes it clear that website building is a very rigorous thing that needs to be researched in many ways.

There are many other benefits of outsourcing website building, such as efficiency, ease and stability. The website builder will take care of everything related to the website, allowing the business to focus on negotiating with clients to take orders.

However, outsourcing station building is also a lot of pitfalls, accordingly many people have fallen into, do out of the site is not necessarily good in all aspects. This industry is relatively niche, there are no industry standards, to put it bluntly is a bit chaotic.

And many website builders use their own servers and website building programs, and they cannot relocate the website and change it at a later stage, and delete the website without renewing the subscription. So many people want to build their own website, not subject to others.

It is just like a relationship, you dare not just start a relationship when you or someone close to you has had a bad experience in a relationship. There are unsuitable ones, and there will definitely be suitable ones, and there are also many reliable website builders.

There is a need to build a station can try to talk to us, do not dare to say that 100%, at least 95% more than customers are satisfied with our products and services. In the case of the same quality, it is difficult to find better than us.pricesLow, no renewal fees, use your server and domain name, control is yours.

Outsourcing website building is cheaper and more effective when you leave the professional work to the professionals. One of the keys to success is to be good at leveraging your strengths and focusing on what's important. Doing everything yourself is likely to do everything poorly.