Creating links (outbound links) is an important part of on-page search engine optimization (SEO). Visitors will use them for navigation purposes. They will click on internal and outbound links on your website to find new content. Search engines will also follow these links.

The best way to optimize Google SEO at the moment is to create quality content, followed by building quality outbound links. All many people will buy outbound links to optimize Google SEO, buy hundreds or thousands (even tens of thousands) at a time, sometimes the site ranking will be improved, sometimes on the contrary, it will reduce the site ranking. The quality of outbound links is much more important than the quantity, and Google has been fighting against spam outbound links.

The downside of building a lot of outbound links in a short period of time

Google's John Mueller said that their algorithm may interpret a sudden influx of new links in a short period of time as a violation of the webmaster guidelines. In response, Google may take action, such as ignoring the link or manually penalizing the site.

"If I start out by building 200 links to my site in two days and then don't build any for the next two years, will Google consider that black hat and penalize me?"

• Two years of not building links will not be judged as black hat. Therefore, it will not be penalized.

• It's not necessarily the number of links you've built, but Google may find that they were built "in a way that is not in line with our Webmaster Guidelines (buying links)."

• If these links are unnatural, Google's algorithm may ignore them and you may receive a manual penalty from the spam team.

• Mueller clarified that Google cares more about the quality of outbound links than the number of links built in a short period of time.

• In short, Mueller says that Google can tell whether you are randomly removing links from your site, buying links, exchanging links, or using strange link networks. It's not spammy outbound links that are actually being combated, but behaviors such as buying outbound links.

Let's provide some context for this approach by Google.

Prior to September 2016, Google's Penguin algorithm automatically penalized entire websites with poor link profiles. Instead of decreasing the value of a website, Google started decreasing the value of the spammy links themselves.

Google's Gary Illyes said, "Traditionally, web spam algorithms downgrade entire websites. With this, we've managed to reduce the value of spam rather than downgrading it, and it's much more granular and it's in real time."

Fast-forward to today and there has been a lot of talk about EAT, which stands for Expertise, Authority and Trust, and is an important part of the Webmaster's Guide to...Search Quality Assessment GuidelinesThat's the proof.

According to Gary Illyes, EAT is primarily based on links and mentions on authoritative websites.

Building 200 links in just a few days could potentially be judged as a human being intentionally posting a large number of low-quality links that may not have a positive impact on SEO. A lot of data does show that Google is penalizing or ignoring which backlinks are not credible. It is recommended that you stop buying those low cost and high volume spammy outbound links.

More attention should be paid to the quality of external links rather than quantity

Google is actually more in the quality of the accident chain rather than the number, if the quality of the chain is low even if the number of small will not have obvious benefits. On the contrary, if the number of external links is small, but high quality, can bring considerable benefits to SEO.

Even if you build too many links too quickly in the short term there is no need to worry, as long as you make sure that the links are high quality, genuine, relevant and have a single anchor text, you will not be penalized by the Penguin algorithm or Google.

Note: Even after building quality links pointing to your site, it takes at least three to six months to start seeing results, which are not immediate.

Building too many poor quality or irrelevant links can definitely hurt your site's search engine rankings. It also depends on the number of links you create from a particular domain. If you build a large number of domains from a specific or single domain, then link building for search engines is unnatural and this can lead to your website being penalized.

The official Google givesSpam link types↓.

As a final note, building too many links too quickly is not a problem, but you have to make sure that any links you do build are of high quality. One more thing to remember, don't create too many links to your site from the same site, instead diversify your outbound links and always try to get links from different sites.

What is a quality outbound link?

Google particularly favors naturally occurring, from thehigh weightorAuthoritative Sites(used form a nominal expression)main body (of a book)Links that will be given ranking preference.

Naturally means that other people take the initiative to voluntarily build links to your website, not that you pay money to buy or contact each other to add links to your website. If you spend money to buy or through other "unnatural" means to obtain high power or authority website links, once found by Google, will be ignored, will not have SEO benefits.

Highly weighted, authoritative sites are quality sites with higher DA scores and more traffic. For example, Wikipedia, Knowledge, Youtube and so on. If you just create a few new blogs to build a few links, or leave links in some B2B platforms, these links are basically useless.

In-text links refer to the links inside the body of the page, not the links in the footer or comments, and even more not the spam links. In some foreign platforms, you can buy thousands of links for more than ten dollars, and those links are basically spam email links or spam comment links.

share (joys, benefits, privileges etc) with othersA case in pointWe have a Singaporean customer website built by Indians at the beginning, without any spam comment interception means, every day to receive dozens of hundreds of spam comments, to find us to optimize the site. Log on to the background look stunned, tens of thousands of unread spam comments! They are all spam comments with links.

How to get high quality external links?

To this day Google algorithm is super smart, all out of the essence of the content of the SEO optimization means the effect will only get worse and worse, the ranking is not stable.The best and only SEO method is to create more quality content that is helpful to visitors. Quality content willpreservationAttract readers to actively share and spread the word, bringing in numerous quality outbound links and more traffic.

content is king. All the articles on this site are handwritten by us, experience gained, pure dry goods. Of course, some of the content borrowed from other sites, but we will not simply copy and paste, but after understanding the subject of the article according to the use of easy-to-understand form to rewrite. Believe you read our articles will find more than the peer site more heart, more dry goods.

Below is the official Google suggestionBest Ways to Optimize Your Search Rankings↓.